🔒 Privacy Policy

LININGSPORTSLIMITED (Company Registration Number: 16773301)

Effective Date: 13 October 2025 | Last Updated: 7 October 2025

1. Introduction

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you voluntarily provide when:

• Creating an account on our Site
• Placing an order
• Contacting us via email or other communication channels
• Subscribing to our newsletter or marketing communications
• Participating in surveys, promotions, or competitions

This information may include:

• Identity Data: Name, username, title
• Contact Data: Billing address, delivery address, email address, telephone number
• Financial Data: Payment card details (processed securely by our payment processor)
• Transaction Data: Details of orders, purchases, and payments
• Marketing Data: Your preferences for receiving marketing communications

2.2 Information Automatically Collected

When you visit our Site, we automatically collect certain information about your device and browsing actions:

• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system and platform
• Usage Data: Information about how you use our Site, products, and services
• Location Data: General geographic location based on IP address
• Cookie Data: Information collected through cookies and similar technologies (see Cookie Policy below)

2.3 Information from Third Parties

We may receive information about you from:

• Payment processors and fraud prevention services
• Delivery and courier services
• Analytics providers
• Advertising networks

3. How We Use Your Information

We process your personal data for the following purposes:

3.1 Legal Basis: Contract Performance

To fulfill our contract with you, including:

• Processing and delivering your orders
• Managing payments, fees, and charges
• Collecting amounts owed to us
• Providing customer service and support
• Processing returns and refunds

3.2 Legal Basis: Legitimate Interests

For our legitimate business interests, including:

• Improving our products, services, and website
• Preventing fraud and enhancing security
• Analyzing website usage and customer behavior
• Administering and protecting our business and Site
• Delivering relevant content and advertisements
• Making suggestions and recommendations about products

3.3 Legal Basis: Consent

With your consent, including:

• Sending you marketing communications about our products and services
• Using cookies and similar technologies (where consent is required)
• Processing special category data, if applicable

3.4 Legal Basis: Legal Obligation

To comply with legal obligations, including:

• Maintaining records for tax and accounting purposes
• Complying with law enforcement requests
• Protecting our legal rights

4. Data Sharing and Disclosure

We may share your personal information with:

4.1 Service Providers

• Payment processors (for secure payment processing)
• Delivery and courier services (to fulfill orders)
• Hosting and IT service providers
• Email and communication service providers
• Analytics and advertising platforms
• Customer service platforms

4.2 Legal Requirements

We may disclose your information when:

• Required by law or legal process
• Necessary to protect our rights, property, or safety
• Required to investigate fraud or security issues
• Part of a business sale, merger, or acquisition

4.3 Marketing Partners

With your consent, we may share your information with selected third parties for marketing purposes. You can opt out at any time.

5. International Data Transfers

If you are located outside the United Kingdom and place an order with us, your personal information may be transferred to and processed in the UK. We ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

When we transfer data internationally, we ensure:

• The country has an adequacy decision from the UK government
• We use Standard Contractual Clauses approved by the UK government
• Other appropriate safeguards are in place

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit using SSL/TLS technology
• Secure storage of data with access controls
• Regular security assessments and updates
• Employee training on data protection
• Secure payment processing through PCI-DSS compliant providers

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy:

• Account Data: Retained while your account is active, plus 3 years after closure
• Transaction Data: Retained for 7 years for tax and accounting purposes
• Marketing Data: Retained until you unsubscribe or withdraw consent
• Technical/Usage Data: Typically retained for 2 years

When data is no longer needed, we securely delete or anonymize it.

8. Your Data Protection Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

8.1 Right to Access

You can request a copy of the personal information we hold about you.

8.2 Right to Rectification

You can request that we correct inaccurate or incomplete information.

8.3 Right to Erasure

You can request that we delete your personal information in certain circumstances.

8.4 Right to Restrict Processing

You can request that we limit how we use your information in certain circumstances.

8.5 Right to Data Portability

You can request that we transfer your data to another organization or to you in a structured, commonly used format.

8.6 Right to Object

You can object to:

• Processing based on legitimate interests
• Direct marketing (including profiling)
• Processing for research or statistical purposes

8.7 Right to Withdraw Consent

Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

8.8 Right to Lodge a Complaint

9. Exercising Your Rights

To exercise any of your data protection rights, please contact us at:

We will respond to your request within one month. In complex cases, we may extend this by two additional months and will inform you of any delay.

To protect your privacy and security, we may need to verify your identity before processing your request.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our Site.

10.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our Site. They help us recognize you, remember your preferences, and improve our services.

10.2 Types of Cookies We Use

Strictly Necessary Cookies

Essential for the Site to function properly. These cannot be disabled.

• Session management
• Security and authentication
• Shopping cart functionality

Performance Cookies

Help us understand how visitors use our Site.

• Google Analytics
• Website performance monitoring

Functional Cookies

Remember your preferences and choices.

• Language preferences
• Login information
• Display preferences

Targeting/Advertising Cookies

Track your browsing to deliver relevant advertisements.

• Remarketing campaigns
• Social media advertising
• Third-party advertising networks

10.3 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect Site functionality.

Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block cookies from specific sites
• Block all cookies

For more information, visit: www.allaboutcookies.org

10.4 Third-Party Cookies

We use the following third-party services that may set cookies:

• Google Analytics (website analytics)
• Payment processors (secure payments)
• Social media platforms (if integrated)
• Advertising networks (remarketing and ads)

11. Marketing Communications

11.1 Our Marketing

We may send you marketing communications about our products, services, and promotions if:

• You have purchased from us and not opted out, or
• You have given us explicit consent

11.2 Unsubscribe

You can unsubscribe from marketing communications at any time by:

• Clicking the "unsubscribe" link in any email
• Contacting us at info@li-ningsports.co.uk
• Adjusting your account settings

Even if you opt out of marketing, we will still send you transactional communications about your orders.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.

13. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will delete it.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top indicates when changes were made. We encourage you to review this policy periodically.

For significant changes, we will provide prominent notice on our Site or notify you by email.

16. Legal Framework

This Privacy Policy complies with:

• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations (PECR) 2003
• Consumer Rights Act 2015

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